🎓 Journalism Training

Glossary

497 terms from every course in Journalism Training. For audio and video terms in more depth, see the Audio and Video glossary and the SoundStudio glossary.

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12-bar blues
A 12-bar chord pattern built on I, IV and V, the base of blues, early rock and roll and a lot of country. Basic Music Theory: Common Progressions, Transposing and the Capo
180-degree rule
Keep the camera on one side of an imaginary line between two people so they stay facing each other across cuts. Video Production: Framing and Coverage
3-2-1 rule
Keep three copies of important files, on two different kinds of storage, with one copy off-site. Digital Safety for Writers: Protecting Files: Backups, Encryption and Ransomware
3:1 rule
Place microphones at least three times as far from each other as each is from its own source. Sound Theory: Rooms, Reflections, Phase and Stereo
9:16
The vertical phone shape: 9 units wide for every 16 tall. At full HD that is 1080x1920 pixels. Video and Reels for Social Media: Vertical framing and safe zones

A

AABA
A form of two matching sections, a contrasting middle section, and a return to the first section. Songwriting: Song forms, timing and where the title lives
Absolute reference
A reference like $H$2 with dollar signs that stays fixed when the formula is copied. Data Journalism and Basic Statistics: Spreadsheets From Zero
Accuracy check
A line-by-line comparison of every fact in the draft against notes, recordings and documents. How to Write an Article: Edit Your Own Copy
Action item
An agenda item marked to warn the public that a vote may happen on it. Basic Journalism: Open Meetings Law in Idaho
Actual malice
Publishing a false statement knowing it was false or with reckless disregard for whether it was false. Not the same as spite or ill will. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Hitting Publish Without Hitting a Lawsuit
Publishing with knowledge that a statement was false or with reckless disregard of whether it was false. The test is knowledge of falsity, and hostility alone doesn't meet it. Basic Journalism: Fairness, Corrections and Defamation Basics
Publishing a statement knowing it is false or with reckless disregard for whether it is false. It has nothing to do with dislike or ill will. How to Write a Polemic: Hard Commentary vs. Defamation
Actuals
What a government really collected or spent in a period, as opposed to the adopted budget, which is the plan. How to Write an Article: Documents, Numbers and Quotes on the Page
Ad-ID
The industry system for unique codes that identify each piece of advertising. Video and Radio Ad Development: Delivering Spots to Stations and Platforms
Adversary
A person or group who might want to get at your assets, from a scammer to an angry official. Digital Safety for Writers: Threat Modeling in Plain Terms
AE/AF lock
Auto exposure and auto focus lock: freezes brightness and focus so the phone stops adjusting mid-shot. Video Production: Phone Camera Settings That Matter
Agenda
The posted list of what a public body plans to discuss or vote on at a meeting. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Finding Something Worth Writing About
Agenda packet
The full set of staff reports, contracts and attachments a public body reviews for a meeting. Basic Journalism: Primary Records and Finding the Original
Aliasing
False tones created when frequencies above the Nyquist limit are sampled. Sound Theory: Digital Audio: Samples, Bits and Nyquist
Alt text
Text attached to an image in the page code that screen readers read aloud and that shows if the image fails to load. Creating and Using Images in Articles: Captions, Credits and Alt Text
A written description attached to an image that screen readers read aloud. Posts and Content for Social Media: Anatomy of a Post
A short written description attached to an image so screen readers can describe it to people who cannot see it. Capstone: One Story, Every Format: A Week of Posts, a Self-Review and a Portfolio Rubric
American Community Survey (ACS)
The Census Bureau's ongoing yearly survey of a sample of households, the main source for income, commuting, housing costs and similar local figures. Data Journalism and Basic Statistics: Finding the Data Before You Need It
Amplification
Spreading a post to more people, including by arguing with it, quoting it or sharing it to rebut it. Posts and Content for Social Media: Rebutting a False Claim Without Spreading It
Amplitude
How far the pressure swings from rest. On a waveform it is the height of the wave. Sound Theory: What Sound Is and How You Hear It
Anecdotal lede
An opening that starts with a short scene or a person's experience before getting to the news. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: The Lede, or How Not to Lose the Reader by Sentence Two
An opening built on a short scene about one person or moment that stands for the larger story. How to Write an Article: Ledes That Earn the Second Paragraph
Angle
The specific slice of a topic your article covers; the reason this story is worth reading now. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Before You Type a Single Word
Aspect ratio
The shape of an image as width to height, such as 1:1, 9:16 or 16:9. Creating and Using Images in Articles: AI-Generated Images: Illustration, Never Evidence
The shape of a frame, written as width to height. Vertical video is 9:16. Video and Reels for Social Media: Vertical framing and safe zones
The shape of an image or video, written width to height, such as 4:5 or 9:16. Posts and Content for Social Media: How the Platforms Differ
Asset
Anything worth protecting: accounts, files, a source's identity, your home address, your website. Digital Safety for Writers: Threat Modeling in Plain Terms
Attack surface
All the ways in: every account, device, app and person that could be used to reach your assets. Digital Safety for Writers: Threat Modeling in Plain Terms
Attribution
Telling the reader who said something or where a fact came from. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Quotes, Numbers and Other Things Beginners Mangle
Telling readers where a fact, quote or claim came from. Basic Journalism: Fairness, Corrections and Defamation Basics
Attribution (TASL)
Crediting a work with its Title, Author, Source and License. Creating and Using Images in Articles: Rights and Licensing: Whose Picture Is It?
Authenticator app
An app that shows a new six-digit code every 30 seconds, generated on your phone without a text message. Digital Safety for Writers: Two-Factor Authentication and SIM-Swap Protection
Auto captions
Captions made automatically by speech recognition. Useful as a first draft, never as a final one. Video and Reels for Social Media: Captions burned in
Auto FPS
An iPhone setting that drops the frame rate to 24 fps in low light to brighten the picture. Video Production: Phone Camera Settings That Matter
AV script
A two-column script with video on the left and audio on the right, one row per moment. Video and Radio Ad Development: Two-Column Scripts with Timing

B

B-roll
Supporting footage that shows what the speaker talks about, laid over their voice. Video Production: Framing and Coverage
Back light
A light behind the subject that puts a thin edge of light on hair and shoulders to separate them from the background. Video Production: Light on a Budget
Backlight
Light coming from behind the subject toward the camera, which darkens the subject. Creating and Using Images in Articles: Shooting Your Own Photos With a Phone
Backup codes
One-time codes a site gives you to get in if you lose your second factor. Digital Safety for Writers: Two-Factor Authentication and SIM-Swap Protection
Bar (measure)
A group of beats, marked off by vertical lines on a chart. The first beat of each bar is the strongest. Basic Music Theory: Rhythm, Meter, Tempo and Strumming
A group of beats, usually four in folk and country. Song sections are counted in bars. Songwriting: Song forms, timing and where the title lives
Base effect
A large percent change that comes mostly from a small or unusual starting value. Data Journalism and Basic Statistics: The Statistics That Matter in Local Stories
Baseline
The starting value of a chart axis, usually zero for bar charts. Creating and Using Images in Articles: Infographics and Charts That Read in Five Seconds
Batching
Grouping similar tasks into one work session instead of spreading them out. Posts and Content for Social Media: A Content Calendar You Can Keep
Beat
The steady pulse you tap your foot to. Basic Music Theory: Rhythm, Meter, Tempo and Strumming
Bed
Music that plays under the voice for most or all of a spot. Video and Radio Ad Development: Two-Column Scripts with Timing
Bit depth
How many bits store each sample. More bits means finer steps and a lower noise floor. Sound Theory: Digital Audio: Samples, Bits and Nyquist
Bitrate
How much data per second the file uses for video or audio, measured in megabits or kilobits per second. Video Production: Captions, Color Basics and Export
How much data per second a video uses. Higher bitrate means better quality and larger files. Video and Reels for Social Media: From long video or article to reels, and out the door
Block
Stopping an account from seeing or interacting with your posts and profile. Posts and Content for Social Media: Comments, Moderation and Community
Boom-chick
The basic country rhythm: a bass note on the beat, a strum on the offbeat or next beat. Basic Music Theory: Rhythm, Meter, Tempo and Strumming
An inspection of belongings, including phones and laptops, by customs officers when you enter a country. Digital Safety for Writers: Device Security: Updates, Locks, Encryption and Travel
BPM
Beats per minute, the tempo. At 60 BPM one beat lasts one second. Songwriting: Song forms, timing and where the title lives
Burned-in (open) captions
Caption text rendered into the video picture; always visible and cannot be turned off. Video Production: Captions, Color Basics and Export
Burned-in captions
Captions drawn into the video picture, so they show everywhere with no setting. Also called open captions. Video and Reels for Social Media: Captions burned in
Captions drawn into the video picture itself so they show on every platform and player. Posts and Content for Social Media: One Article, a Week of Posts

C

Cadence
How often you post, on which days, kept steady over time. Posts and Content for Social Media: A Content Calendar You Can Keep
Call and response
A leader sings a line and the group answers, the same pattern used in many churches and work songs. Songwriting: The protest song tradition and how it works on a listener
Call to action
The one thing the ad asks the audience to do, such as vote, call, visit or show up. Video and Radio Ad Development: One Ad, One Message
The one thing you ask the reader to do next, stated plainly. Posts and Content for Social Media: Anatomy of a Post
Camel case
Writing a run-together phrase with a capital at the start of each word, as in #LibraryBoardMeeting. Posts and Content for Social Media: Anatomy of a Post
Capo
A clamp across the guitar neck that raises every open string by the same number of half steps. Basic Music Theory: Common Progressions, Transposing and the Capo
Caption
The text under a photo that says who or what is shown, where and when. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Headlines, Photos and the Boring Stuff That Makes It Look Professional
Visible text under an image that explains what it shows and adds context. Creating and Using Images in Articles: Captions, Credits and Alt Text
Caption chunk
One block of caption text shown at a time, usually a short phrase of one or two lines. Video and Reels for Social Media: Captions burned in
Cell reference
The address of a cell, such as D2: column letter, then row number. Data Journalism and Basic Statistics: Spreadsheets From Zero
Chord
Three or more notes sounded together. Basic Music Theory: Chords: Triads, Sevenths and the Chords in a Key
Chord chart
A one-page map of a song's chords, bar by bar, with section labels. No melody, no notes on a staff. Basic Music Theory: The Nashville Number System and Chord Charts
Choropleth map
A map that shades areas such as counties by a value, like a rate or a percent. Data Journalism and Basic Statistics: Charts and Maps That Tell the Truth
Chronolocation
Working out when a photo or video was taken, using shadows, weather and other clues. Basic Journalism: Verifying Claims, Photos and Video
Citation
A reference that tells the reader exactly where a fact came from, with enough detail to find it. How to Write an Article: The Publishing Package
Claim
Something a source says is true that you have not yet confirmed with a document or a second source. How to Write an Article: Find the Story in Your Notes
The single sentence your polemic exists to prove. It must be specific enough that it could be shown false. How to Write a Polemic: One Target, One Claim, and the Paper to Prove It
Classification breaks
The cutoffs that decide which values get which color on a map. Data Journalism and Basic Statistics: Charts and Maps That Tell the Truth
Cliche
A phrase used so often it no longer makes a picture in the reader's mind. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Editing: Murdering Your Darlings
Click track
A metronome sound played in your headphones while recording, so every take keeps the same tempo. Songwriting: Demo it, clean it, put the words on screen
Click-through
A reader tapping a link and landing on your article. Posts and Content for Social Media: Reading the Numbers
Clickbait
A headline that teases or exaggerates to get clicks, then fails to deliver. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Headlines, Photos and the Boring Stuff That Makes It Look Professional
Clip log
A list of timestamps and notes for moments in a long recording worth turning into short clips. Video and Reels for Social Media: From long video or article to reels, and out the door
Clipping
Damage when a signal tries to go past 0 dBFS and the wave tops are cut flat. Audio Editing and Production: Repairs: Clicks, Clipping and Plosives
Close-up
A line about one small specific object or gesture. Songwriting: Story verses that move
Closed captions
Captions stored as a separate track or file that the viewer can turn on or off. Video and Reels for Social Media: Captions burned in
CMS
Content management system, the software such as WordPress that runs a website. Digital Safety for Writers: Securing Your Site and Recovering From a Hack
Cold open
Starting a video in the middle of the action, with no introduction, title or logo first. Video and Reels for Social Media: The first two seconds
Starting a spot or video in the middle of the action, with no intro or logo first. Capstone: One Story, Every Format: A 30-Second Radio Spot and a 45-Second Reel
Color
Sensory detail and scene: what the room looked like, how someone said a thing. Useful, but it does not carry the news. How to Write an Article: Find the Story in Your Notes
Color correction
Adjusting exposure, contrast and white balance so clips look accurate and match each other. Video Production: Captions, Color Basics and Export
Color temperature
How warm (orange) or cool (blue) a light is, measured in kelvin (K). Video Production: Light on a Budget
Comb filtering
Regular notches in the frequency response caused by mixing a sound with a slightly delayed copy of itself. Sound Theory: Rooms, Reflections, Phase and Stereo
Compound meter
A meter where each beat divides into three, such as 6/8. Basic Music Theory: Rhythm, Meter, Tempo and Strumming
Concession
Openly granting a point the other side gets right, so your remaining claim stands on firmer ground. How to Write a Polemic: Answering the Other Side: Steelmanning and Interrogatories
The part of a polemic that admits what the other side gets right, placed early enough to earn the reader's trust. Capstone: One Story, Every Format: The Polemic Version and the Infographic
Condenser mic
A sensitive mic that needs power (often 48 V phantom power) and hears fine detail, including the room. Audio Editing and Production: Recording a Voice You Won't Have to Rescue
Confidence interval
A range built from sample data by a method that captures the true value a stated share of the time, such as 95 percent. Data Journalism and Basic Statistics: Uncertainty: Samples, Margins of Error and Significance
Confounder
A third factor that affects both the supposed cause and the supposed effect, creating a misleading link. Data Journalism and Basic Statistics: Correlation, Causation and the Traps Between Them
A group of routine items approved together in one vote, usually without discussion. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Finding Something Worth Writing About
A bundle of items a public body approves with one vote and no discussion unless a member pulls an item out. How to Write a Polemic: One Target, One Claim, and the Paper to Prove It
Content calendar
A plan showing what will be posted, where and when. Posts and Content for Social Media: A Content Calendar You Can Keep
A day-by-day plan of what to post, where and why, made before the week starts. Capstone: One Story, Every Format: A Week of Posts, a Self-Review and a Portfolio Rubric
Content Credentials
A C2PA standard for attaching a signed record of how an image or video was made and edited. Basic Journalism: Verifying Claims, Photos and Video
Content ID claim
An automatic YouTube match against a rights holder's file. It can block, track or monetize your video, but is not a strike by itself. Video and Reels for Social Media: Audio for reels
Contrafactum
New words set to an existing tune. The standard method of union and movement songs. Songwriting: The protest song tradition and how it works on a listener
Contrast ad
An ad that compares two choices, candidates or outcomes side by side. Video and Radio Ad Development: Structures for :15, :30 and :60 Spots
Contrast ratio
A measure of the brightness difference between text and its background, from 1:1 (none) to 21:1 (black on white). Creating and Using Images in Articles: Infographics and Charts That Read in Five Seconds
Copy
The words of an ad, spoken or written. Video and Radio Ad Development: Writing for the Ear and the Eye
The legal right of a creator to control copying, adapting and sharing of an original work. In the U.S. it begins when the work is fixed in a tangible form. Creating and Using Images in Articles: Rights and Licensing: Whose Picture Is It?
A penalty YouTube applies after a legal removal request. Three in 90 days can end a channel. Video and Reels for Social Media: Audio for reels
Correction
A published note that fixes an error and says what was wrong. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Hitting Publish Without Hitting a Lawsuit
A published note fixing a factual error, saying what was wrong and what is right. Basic Journalism: Fairness, Corrections and Defamation Basics
A public notice that something you published was wrong, with the right information. Posts and Content for Social Media: Rebutting a False Claim Without Spreading It
A clear, visible note that fixes an error in published work and says what was wrong. Capstone: One Story, Every Format: A Week of Posts, a Self-Review and a Portfolio Rubric
Correlation coefficient (r)
A number from minus 1 to 1 measuring how closely two variables follow a straight-line relationship. Data Journalism and Basic Statistics: Correlation, Causation and the Traps Between Them
COUNTIFS / SUMIFS
Versions of COUNTIF and SUMIF that accept several conditions at once. Data Journalism and Basic Statistics: Pivot Tables: Answering Who, How Much and How Often
Cousin test
Saying your article's single point out loud, in one plain sentence, to someone who doesn't follow the issue. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Before You Type a Single Word
Cover frame
The still image shown for a reel on a profile, in search and before it plays. Video and Reels for Social Media: From long video or article to reels, and out the door
Coverage
Enough different shots of the same scene that the editor has choices when cutting. Video Production: Planning a Shoot
CPI-U
The Consumer Price Index for All Urban Consumers, the BLS measure of price change most often used to adjust dollars for inflation. Data Journalism and Basic Statistics: The Statistics That Matter in Local Stories
Creative brief
A one-page plan that states the single thought, audience, action, tone, length and must-haves before writing begins. Video and Radio Ad Development: One Ad, One Message
Creative Commons (CC)
A set of standard public licenses a creator can attach to a work to grant permission in advance, with conditions. Creating and Using Images in Articles: Rights and Licensing: Whose Picture Is It?
Credential stuffing
Automated attacks that try usernames and passwords leaked from one site on many other sites. Digital Safety for Writers: Passwords, Password Managers and Passkeys
Credit line
A short line naming who took or owns a photo. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Headlines, Photos and the Boring Stuff That Makes It Look Professional
A short line naming who made the image or where it came from, and under what terms. Creating and Using Images in Articles: Captions, Credits and Alt Text
Cross-tab
A table with one category down the side and another across the top, showing a total for each combination. Data Journalism and Basic Statistics: Pivot Tables: Answering Who, How Much and How Often
Crossfade
Fading one piece of audio out while the next fades in, so a join is smooth. Audio Editing and Production: Editing Speech Without Making It Robotic
Cure
An agency's formal acknowledgment of a violation and voiding of the actions it produced, under 74-208(7). Basic Journalism: Open Meetings Law in Idaho
Custodian
The official or employee designated to receive and answer records requests for an agency. Basic Journalism: Public Records Requests in Idaho
Cutaway
A brief shot of something related to the scene, used to cover a cut in the main shot. Video Production: Framing and Coverage
A short shot of something other than the speaker, such as a document or a building, laid over their voice. Video and Reels for Social Media: Pacing and length by platform

D

Data broker
A company that collects and sells personal information, often from public records and purchase data. Digital Safety for Writers: Doxxing and Online Harassment
Data diary
A running log of every change you make to a dataset and why. Data Journalism and Basic Statistics: Cleaning Data: The Unglamorous 80 Percent
Data dictionary
A document that defines every column in a published dataset. Data Journalism and Basic Statistics: Checking Your Numbers and Writing Them Up
DAW
Digital audio workstation: software for recording, layering and editing audio tracks. Songwriting: Demo it, clean it, put the words on screen
dB SPL
Sound pressure level in the air, relative to the threshold of hearing. What a sound level meter in the room reads. Sound Theory: Decibels, Loudness and Delivery Targets
dBFS
Decibels relative to full scale in a digital file. 0 dBFS is the maximum. Sound Theory: Decibels, Loudness and Delivery Targets
Decibels relative to full scale. 0 dBFS is the loudest a digital file can store. Audio Editing and Production: Recording a Voice You Won't Have to Rescue
De-esser
A tool that turns down only the harsh S and SH frequencies, and only when they happen. Audio Editing and Production: EQ and Compression on a Voice
Dead cat
Slang for a furry windscreen that slips over a microphone. Video Production: Sound on Location
Deadpan
Delivering absurd content in a flat, serious voice so the absurdity speaks for itself. How to Write a Polemic: Tone, Sarcasm, Satire and Ridicule
Decennial census
The full count of the U.S. population taken every ten years, with Census Day on April 1 of years ending in zero. Data Journalism and Basic Statistics: Finding the Data Before You Need It
Declipping
Rebuilding the shape of clipped peaks from the audio around them. Audio Editing and Production: Repairs: Clicks, Clipping and Plosives
Decoration image
A picture added for looks that a reader could lose without losing any information. Creating and Using Images in Articles: Images That Carry Information
Deemed denial
When an agency's silence past the deadline counts legally as a refusal. Basic Journalism: Public Records Requests in Idaho
Deemed denied
Under Idaho's public records law, a request the agency fails to answer in time is treated as refused, which opens the door to an appeal. Capstone: One Story, Every Format: From Records Request to News Article
Defamation
A false statement of fact, published to others, that harms someone's reputation. Libel is the written form; slander is spoken. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Hitting Publish Without Hitting a Lawsuit
A false statement of fact, published to others, that harms someone's reputation. Libel if written or recorded, slander if spoken. Basic Journalism: Fairness, Corrections and Defamation Basics
A false statement of fact, communicated to others, that harms someone's reputation. Libel is the written form, slander the spoken one. How to Write a Polemic: Hard Commentary vs. Defamation
Dek
A line or two under the headline that adds context or a second fact. Also called a subhead or standfirst. How to Write an Article: Headlines and Subheads
Delayed lede
An opening that starts with a telling detail or setup and reaches the news within a few paragraphs. How to Write an Article: Ledes That Earn the Second Paragraph
Deliberation
Receiving or exchanging information or opinion about a pending decision. Basic Journalism: Open Meetings Law in Idaho
Digital zoom
Enlarging part of the image by cropping it, which loses detail. Different from switching to a real telephoto lens. Creating and Using Images in Articles: Shooting Your Own Photos With a Phone
Diminished
A triad made of two minor thirds stacked, such as B, D, F. Tense and rare in folk songs. Basic Music Theory: Chords: Triads, Sevenths and the Chords in a Key
Direct labeling
Putting labels right on the bars or lines instead of in a separate legend. Creating and Using Images in Articles: Infographics and Charts That Read in Five Seconds
Direct quote
Someone's exact words inside quotation marks. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Quotes, Numbers and Other Things Beginners Mangle
Disappearing messages
A Signal setting that deletes messages from both devices after a timer runs out. Digital Safety for Writers: Talking to Sources Safely
Disclosure
A plain statement telling the reader how an image was made. Creating and Using Images in Articles: AI-Generated Images: Illustration, Never Evidence
Dominant seventh
A major triad plus the note a minor seventh above the root. Written as a plain 7, such as G7 or D7. Basic Music Theory: Chords: Triads, Sevenths and the Chords in a Key
Downbeat
Beat 1 of a bar, the strongest beat. Songwriting: Prosody: making words and music agree
Doxxing
Publishing someone's private information, such as home address, phone or family details, usually to intimidate. Digital Safety for Writers: Doxxing and Online Harassment
Dual-axis chart
A chart with two vertical scales for two series, easy to manipulate by stretching either scale. Data Journalism and Basic Statistics: Charts and Maps That Tell the Truth
Ducking
Lowering one sound, usually music, while another, usually a voice, plays. Audio Editing and Production: Music Beds and Ducking With Volume Pins
Lowering music under a voice while the voice speaks and raising it in the gaps. Video and Radio Ad Development: Voices, Music Beds and Sound Design
Lowering music automatically or by hand whenever someone speaks, so the voice stays on top. Video and Reels for Social Media: Audio for reels
Duplicate row
A record that appears more than once, either a true repeat or a legitimate identical transaction. Data Journalism and Basic Statistics: Cleaning Data: The Unglamorous 80 Percent
Dynamic mic
A rugged mic that needs a loud, close source. Good at ignoring the room. Audio Editing and Production: Recording a Voice You Won't Have to Rescue

E

Edit pass
One trip through the draft looking for one kind of problem. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Editing: Murdering Your Darlings
One read of the draft looking for one kind of problem, such as facts, structure or wording. How to Write an Article: Edit Your Own Copy
Editorial
An opinion piece that speaks for the publication itself, usually unsigned. How to Write a Polemic: What a Polemic Is, and Where It Came From
Electronic stabilization
Steadying the picture by cropping in and shifting the frame to cancel shake. Video Production: Phone Camera Settings That Matter
Emergency declaration
A finding by a governing board that an emergency requires spending right away, which lets it skip formal bidding under state law. Capstone: One Story, Every Format: From Records Request to News Article
Empty alt
An alt attribute with nothing in it, alt="", telling assistive technology to skip a decorative image. Creating and Using Images in Articles: Captions, Credits and Alt Text
End-to-end encryption
Encryption where only the sender's and recipient's devices hold the keys, so the service in the middle cannot read the content. Digital Safety for Writers: Talking to Sources Safely
Engagement
Actions people take on a post: likes, comments, shares, saves, replies. Posts and Content for Social Media: Reading the Numbers
Enharmonic
Two names for the same pitch, such as C# and Db. Basic Music Theory: Notes, Octaves, Half Steps and Whole Steps
Entropy
A measure, in bits, of how many guesses a truly random password would take to find. Digital Safety for Writers: Passwords, Password Managers and Passkeys
Equal opportunities
The rule that a station allowing one candidate to use its airwaves must offer the same chance to rival candidates for that office. Video and Radio Ad Development: Political and Issue Ad Rules
Equal-loudness contour
A curve showing the level each frequency needs to sound as loud as a 1 kHz reference tone. Sound Theory: What Sound Is and How You Hear It
Evergreen
Content that stays accurate and useful for months, such as an explainer on how to file a records request. Posts and Content for Social Media: A Content Calendar You Can Keep
Evidence image
A picture that proves or documents a fact in the story, such as a record, a receipt or a photo of a real condition. Creating and Using Images in Articles: Images That Carry Information
Evidence table
A private worksheet pairing each factual statement in a draft with the document and page that proves it. How to Write a Polemic: One Target, One Claim, and the Paper to Prove It
A three-column list of every fact you plan to publish, the document that proves it and the exact page, timestamp or line. Capstone: One Story, Every Format: From Records Request to News Article
Executive session
A closed portion of a meeting, allowed only for purposes listed in 74-206. Basic Journalism: Open Meetings Law in Idaho
Exemption
A specific provision of law that allows or requires an agency to withhold a record or part of one. Basic Journalism: Public Records Requests in Idaho
Exif
A common standard for photo metadata. It can include GPS coordinates. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Headlines, Photos and the Boring Stuff That Makes It Look Professional
A metadata standard that cameras and phones use to store date, settings and sometimes GPS location inside a photo file. Basic Journalism: Verifying Claims, Photos and Video
Metadata stored inside photo files, which can include camera model, date and GPS location. Digital Safety for Writers: Talking to Sources Safely
Explainer
An article that answers how or why something works, organized around the reader's questions. How to Write an Article: Structure: Pick the Shape Before You Pour
Exposure
How bright the picture is, set by how much light reaches the sensor and how much the phone amplifies it. Video Production: Phone Camera Settings That Matter
Exposure lock
A phone camera setting that holds brightness and focus steady after you tap and hold on the subject. Creating and Using Images in Articles: Shooting Your Own Photos With a Phone
Eyeline
Where a person on screen is looking, and how that matches where the viewer expects them to look. Video Production: Framing and Coverage

F

Fair use
A U.S. legal doctrine, 17 U.S.C. 107, that allows some uses of copyrighted works without permission, judged case by case on four factors. Creating and Using Images in Articles: Rights and Licensing: Whose Picture Is It?
False precision
Reporting more digits than the data can support, such as 23.4782 percent from a survey. Data Journalism and Basic Statistics: Checking Your Numbers and Writing Them Up
False start
A phrase the speaker begins, abandons and repeats. Audio Editing and Production: Editing Speech Without Making It Robotic
Family rhyme
Same vowel, with final consonants from the same sound family: rub, cup, mud. Songwriting: Rhyme types and rhyme schemes
Fee waiver
A request that an agency drop its charges because the records serve the public's understanding of government. Basic Journalism: Public Records Requests in Idaho
Feed
The scrolling stream of posts a platform shows each user. Posts and Content for Social Media: How the Platforms Differ
Fill light
A weaker light on the opposite side that softens shadows from the key. Video Production: Light on a Budget
Filler word
A word that adds length but no meaning, such as 'very', 'really' or 'basically'. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Editing: Murdering Your Darlings
First draft
The complete, rough version of an article, written fast, meant to be fixed later. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Write the Ugly First Draft Already
Fixation
Capturing a work in a lasting form, like a lyric sheet or a recording. Copyright attaches at that moment. Songwriting: Copyright, registration and getting paid
Frame rate
How many pictures per second the camera records, such as 24, 30 or 60 fps. Video Production: Phone Camera Settings That Matter
Frequency
How many pressure cycles happen per second, in hertz (Hz). Higher frequency sounds higher in pitch. Sound Theory: What Sound Is and How You Hear It
Full-disk encryption
Scrambling everything stored on a device so it is unreadable without your password or key. Digital Safety for Writers: Device Security: Updates, Locks, Encryption and Travel
Fund balance
Roughly, money left in a government fund after expenses, carried into the next year. Often called reserves. How to Write an Article: Documents, Numbers and Quotes on the Page
Fundamental
The lowest frequency in a note, which sets its pitch. Sound Theory: Frequency and Tone: Naming the Bands

G

Gain staging
Setting the level at each step so the signal is strong but never clips. Audio Editing and Production: Recording a Voice You Won't Have to Rescue
Generative AI image
A picture produced by software from a text prompt or other input, rather than captured by a camera. Creating and Using Images in Articles: AI-Generated Images: Illustration, Never Evidence
Geolocation
Working out where a photo or video was taken from what's visible in it. Basic Journalism: Verifying Claims, Photos and Video
Geotag
GPS coordinates saved in a photo's metadata. Creating and Using Images in Articles: Before Publishing: Metadata, Rights Line, Size and Format
Glare
A bright reflection of a light source on a shiny surface that hides what is under it. Creating and Using Images in Articles: Shooting Your Own Photos With a Phone
Going upstream
Tracing a claim back, step by step, to the place it first appeared. Basic Journalism: Primary Records and Finding the Original
Governing body
Under 74-202, the members of any public agency with two or more members that can make decisions or recommendations. Basic Journalism: Open Meetings Law in Idaho
Graf
Newsroom slang for paragraph. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: The Middle Part Nobody Plans

H

H.264
The most widely supported video codec, usually delivered in an MP4 file. Video Production: Captions, Color Basics and Export
The most widely supported video codec, also called AVC. The safe choice for social video. Video and Reels for Social Media: From long video or article to reels, and out the door
Half step
The smallest distance between two notes in Western music. One fret on a guitar, or the next key (black or white) on a piano. Also called a semitone. Basic Music Theory: Notes, Octaves, Half Steps and Whole Steps
Harassment log
A dated record of hostile messages, with screenshots and links. Posts and Content for Social Media: Comments, Moderation and Community
A dated record of each incident, with links, screenshots and what you did about it. Digital Safety for Writers: Doxxing and Online Harassment
Hard news lede
A direct opening that states the main news fact in the first sentence. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: The Lede, or How Not to Lose the Reader by Sentence Two
A summary opening that states the most important change right away. Also called a summary or straight lede. How to Write an Article: Ledes That Earn the Second Paragraph
Harmonic
A frequency at a whole-number multiple of the fundamental: 2x, 3x, 4x and so on. Sound Theory: Frequency and Tone: Naming the Bands
Headline
The title of an article, written to tell readers accurately what it's about. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Headlines, Photos and the Boring Stuff That Makes It Look Professional
The title of the article, usually written to state the news in a few words. How to Write an Article: Headlines and Subheads
Headline voice
The compressed style of headlines: present tense for past events, articles dropped, active verbs. How to Write an Article: Headlines and Subheads
Headroom
The space between the top of a person's head and the top of the frame. Video Production: Framing and Coverage
Helper column
An extra column you add to the data, such as month pulled out of a date, so you can group by it. Data Journalism and Basic Statistics: Pivot Tables: Answering Who, How Much and How Often
Hide
Removing a comment from public view on your post while the commenter usually still sees it. Posts and Content for Social Media: Comments, Moderation and Community
High-pass filter
A filter that passes frequencies above a set point and cuts those below. Also called a low cut. Sound Theory: Frequency and Tone: Naming the Bands
A filter that lets highs through and cuts everything below a set frequency. Also called low cut. Audio Editing and Production: EQ and Compression on a Voice
Hiss
Broadband high-frequency noise, like air or tape, mostly above about 4 kHz. Audio Editing and Production: Noise: Avoid It, Then Reduce It Carefully
Hook
The short musical or lyric phrase people remember and sing back. In most songs, the title. Songwriting: Song forms, timing and where the title lives
The opening second or two of a short video, built to give a scrolling viewer a reason to stop. Video and Reels for Social Media: The first two seconds
Hourglass
A structure with a news summary on top, a short turn, and then a chronological account. Named by Roy Peter Clark. How to Write an Article: Structure: Pick the Shape Before You Pour
Hum
A low steady tone from electrical power, at 60 Hz or 50 Hz plus multiples. Audio Editing and Production: Noise: Avoid It, Then Reduce It Carefully
Hyperbole
Obvious exaggeration for effect that no reasonable reader would take as a literal statement of fact. Capstone: One Story, Every Format: The Polemic Version and the Infographic

I

Implied fact
A factual assertion carried by a statement even when it is framed as opinion, such as 'I think he lied under oath.' How to Write a Polemic: Hard Commentary vs. Defamation
Infographic
A chart, map or diagram that shows data or a process visually. How to Write an Article: The Publishing Package
A graphic that combines data, text and simple visuals to explain one point. Creating and Using Images in Articles: Infographics and Charts That Read in Five Seconds
Integrated loudness
The loudness of a whole file, from start to end, with silences gated out. Audio Editing and Production: Loudness and Delivery
Internal rhyme
A rhyme placed inside a line instead of only at the end. Songwriting: Rhyme types and rhyme schemes
Interrogatories
In this course, a section posing the hardest questions an opponent of the article's position would ask, each answered in full. How to Write an Article: The Publishing Package
In this course, a section at the end of a polemic listing the hardest questions opponents will ask, each with a full answer. How to Write a Polemic: Answering the Other Side: Steelmanning and Interrogatories
Interval
The distance between two notes, named by how many letter names it spans and its exact size in half steps. Basic Music Theory: Intervals by Ear
Inverted pyramid
A structure that puts the most important facts first and the least important last. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: The Middle Part Nobody Plans
A structure that puts the most important facts first and the rest in descending order of importance. How to Write an Article: Structure: Pick the Shape Before You Pour

J

J cut
An edit where the next shot's audio begins before its picture. Video Production: Editing on a Timeline
Jump cut
A cut within the same shot that removes a pause or stumble, making the speaker appear to jump slightly. Video and Reels for Social Media: Pacing and length by platform

K

Key
The home note and scale a song is built around. A song in G keeps returning to G and mostly uses the notes of the G major scale. Basic Music Theory: The Major Scale, Keys and Key Signatures
Key light
The main, brightest light on the subject. Video Production: Light on a Budget
Key signature
The sharps or flats printed at the start of each line of sheet music, telling you which notes are raised or lowered for the whole song. Basic Music Theory: The Major Scale, Keys and Key Signatures
Keystoning
The trapezoid shape a flat page takes when photographed at an angle instead of straight on. Creating and Using Images in Articles: Shooting Your Own Photos With a Phone
Keyword filter
A setting that hides comments containing words you list. Posts and Content for Social Media: Comments, Moderation and Community
Kicker
The final paragraph, often a strong quote or a look ahead to what happens next. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: The Middle Part Nobody Plans
The final paragraph of a feature or narrative, chosen to leave the reader with something rather than to summarize. How to Write an Article: Structure: Pick the Shape Before You Pour
Kill your darlings
Old writing advice: cut the passages you're proudest of when they don't serve the piece. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Editing: Murdering Your Darlings

L

L cut
An edit where the current shot's audio continues after the picture cuts away. Video Production: Editing on a Timeline
Lavalier (lav)
A tiny clip-on microphone worn on the chest, wired or wireless. Video Production: Sound on Location
Lead image
The first and largest image in an article, often also used as the preview when the link is shared. Creating and Using Images in Articles: Images That Carry Information
Lead room
Open space in the frame in the direction a person is looking or moving. Video Production: Framing and Coverage
Lede
The opening sentence or two of an article. Spelled oddly on purpose, an old newsroom habit to tell it apart from other words. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: The Lede, or How Not to Lose the Reader by Sentence Two
The opening sentence or paragraph of an article. Spelled this way in newsrooms to tell it apart from lead, the metal. How to Write an Article: Ledes That Earn the Second Paragraph
Letterbox
Black or blurred bars above and below the picture, caused by putting a wide video in a tall frame. Bars on the sides, from the reverse, are called a pillarbox. Video and Reels for Social Media: Vertical framing and safe zones
The preview box with a picture, headline and site name that some platforms build when you paste a link. Posts and Content for Social Media: How the Platforms Differ
The clickable address in your profile, used on platforms where post links are not clickable. Posts and Content for Social Media: How the Platforms Differ
LKFS
Loudness, K-weighted, relative to full scale. The U.S. broadcast name for the same measure as LUFS. Video and Radio Ad Development: Delivering Spots to Stations and Platforms
Locator map
A simple map whose only job is to show where something is, often relative to something else. Creating and Using Images in Articles: Images That Carry Information
Long description
A text version of a complex image's essential information, so the content is available without seeing it. How to Write an Article: The Publishing Package
Loop
When a short video restarts automatically. An ending that flows into the opening can earn a second viewing. Video and Reels for Social Media: Pacing and length by platform
Lossless compression
Shrinking a file without discarding any image data, as PNG and lossless WebP do. Creating and Using Images in Articles: Before Publishing: Metadata, Rights Line, Size and Format
Lossy compression
Shrinking a file by throwing away detail the eye is less likely to notice, as JPG and lossy WebP do. Creating and Using Images in Articles: Before Publishing: Metadata, Rights Line, Size and Format
Loudness normalization
A platform turning each file up or down so its integrated loudness matches a reference level. Sound Theory: Decibels, Loudness and Delivery Targets
Loudness range (LRA)
How much the loudness varies over the piece, in LU. Audio Editing and Production: Loudness and Delivery
Lowest unit charge
The rule that, in set windows before an election, a station may not charge a candidate more than its lowest rate for the same class and amount of time. Video and Radio Ad Development: Political and Issue Ad Rules
LU
Loudness Unit. A difference in loudness; 1 LU equals 1 dB of level change. Sound Theory: Decibels, Loudness and Delivery Targets
LUFS
Loudness units relative to full scale, the standard measure of how loud a track sounds overall. Songwriting: Demo it, clean it, put the words on screen
Loudness Units relative to Full Scale. A K-weighted, gated average of loudness defined by ITU-R BS.1770. LKFS is the same measurement under another name. Sound Theory: Decibels, Loudness and Delivery Targets
Loudness Units relative to Full Scale, the standard unit for how loud audio sounds over time. Video and Reels for Social Media: Audio for reels
LUFS / LKFS
Loudness Units relative to Full Scale. The ITU-R BS.1770 measure of how loud audio sounds to people, averaged over the whole piece. Audio Editing and Production: Loudness and Delivery

M

Major and minor
For seconds, thirds, sixths and sevenths, the major version is one half step bigger than the minor version. Basic Music Theory: Intervals by Ear
Major scale
The seven-note scale built from the pattern whole, whole, half, whole, whole, whole, half. The do re mi scale. Basic Music Theory: The Major Scale, Keys and Key Signatures
Makeup gain
Gain added after compression to bring the overall level back up. Audio Editing and Production: EQ and Compression on a Voice
Margin of error (MOE)
The plus-or-minus range around a survey estimate that shows how far sampling alone could push it from the true value, at a stated confidence level. Data Journalism and Basic Statistics: Finding the Data Before You Need It
Masking
When a louder sound hides a quieter one in the same frequency range. Sound Theory: Frequency and Tone: Naming the Bands
Master use license
Permission to use a specific sound recording, separate from the song itself. Video and Radio Ad Development: Voices, Music Beds and Sound Design
Mean
The sum of the values divided by how many there are; the ordinary average. Data Journalism and Basic Statistics: The Statistics That Matter in Local Stories
Mechanical royalty
Money owed to the songwriter each time a song is reproduced, such as on a stream, download or CD. Songwriting: Copyright, registration and getting paid
Median
The middle value when numbers are sorted. With an even count, the average of the two middle values. Data Journalism and Basic Statistics: Spreadsheets From Zero
Metadata
Information stored inside a file about the file itself, such as date, device and location. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Headlines, Photos and the Boring Stuff That Makes It Look Professional
Data about a communication, such as who, when, how often and from where, as opposed to what was said. Digital Safety for Writers: Talking to Sources Safely
Metadata (EXIF)
Hidden data stored inside an image file, such as camera model, date, time and GPS location. EXIF is the common standard for photos. Creating and Using Images in Articles: Before Publishing: Metadata, Rights Line, Size and Format
Method note
A short passage or box explaining where the data came from and how it was analyzed. Data Journalism and Basic Statistics: Checking Your Numbers and Writing Them Up
Minutes
The official written record of what a public body did at a meeting, including votes. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Finding Something Worth Writing About
Mono compatibility
How well a stereo mix holds up when left and right are added together into one channel. Sound Theory: Rooms, Reflections, Phase and Stereo
Mouth click
A short tick from lips, tongue or saliva, usually around 1 to 5 kHz. Audio Editing and Production: Repairs: Clicks, Clipping and Plosives
Music bed
Background music under a voice, often instrumental. Audio Editing and Production: Music Beds and Ducking With Volume Pins
Musical noise
The chirpy, watery artifact left when spectral noise reduction is pushed too hard. Audio Editing and Production: Noise: Avoid It, Then Reduce It Carefully
Musical work
The song itself: melody, harmony, rhythm and lyrics. Registered as a work of the performing arts (the PA class). Songwriting: Copyright, registration and getting paid

N

Nashville Number System
A way of writing chord charts with numbers for scale degrees instead of letter names, so the chart works in any key. Basic Music Theory: The Nashville Number System and Chord Charts
Negligence
Failing to use reasonable care, such as not checking a fact a careful writer would have checked. Basic Journalism: Fairness, Corrections and Defamation Basics
News article
A piece that reports verified facts about something that happened or will happen, without the writer arguing a side. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Before You Type a Single Word
News value
A reason editors use to decide a story is worth running, such as impact, timeliness or proximity. Basic Journalism: What Makes Something News
A reason a story matters to readers, such as impact, change, conflict, money or timeliness. How to Write an Article: Find the Story in Your Notes
Noise profile
A sample of noise alone that a noise reducer learns from before it subtracts that noise. Audio Editing and Production: Noise: Avoid It, Then Reduce It Carefully
Normalization
Changing a file's level to hit a target. Streaming services do it on playback. Audio Editing and Production: Loudness and Delivery
Number audit
A line-by-line check that traces every figure in a story to its source and recalculates it. Data Journalism and Basic Statistics: Checking Your Numbers and Writing Them Up
Nut graf
The paragraph, usually second to fourth, that explains why the story matters and what it's really about. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: The Middle Part Nobody Plans
The paragraph that tells the reader why the story matters. The 'why this matters now' line, expanded. Basic Journalism: What Makes Something News
A paragraph near the top that says what the story is about, why it matters and why now. Also spelled nut graph. How to Write an Article: Structure: Pick the Shape Before You Pour
The paragraph near the top that states plainly what the piece is about and why it matters. How to Write a Polemic: Worked Example: The 31-Second Vote
Nyquist limit
Half the sample rate. The highest frequency a digital file can represent. Sound Theory: Digital Audio: Samples, Bits and Nyquist

O

OCR
Optical character recognition: software that turns a picture of text into actual characters, with errors you must check. Data Journalism and Basic Statistics: Cleaning Data: The Unglamorous 80 Percent
Octave
The distance from one note to the next note with the same name. The higher one vibrates exactly twice as fast. Basic Music Theory: Notes, Octaves, Half Steps and Whole Steps
Off the record
The information may not be published. Some reporters use it only to guide further reporting. Basic Journalism: Interviewing and the Ground Rules
On background
The information may be used but attributed only to an agreed description, not a name. Basic Journalism: Interviewing and the Ground Rules
On the record
An agreement that what someone says can be published with their name attached. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Gathering Stuff: Notes, Documents and Quotes
Everything said may be published and attributed to the speaker by name. Basic Journalism: Interviewing and the Ground Rules
A recording rule that allows a conversation to be recorded if at least one participant agrees, which can be the person recording. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Gathering Stuff: Notes, Documents and Quotes
A rule allowing a conversation to be recorded if one participant, including the person recording, agrees. Basic Journalism: Interviewing and the Ground Rules
Op-ed
A signed opinion piece by a named writer, traditionally printed opposite the editorial page. How to Write a Polemic: What a Polemic Is, and Where It Came From
Opacity
How see-through something is. 100 percent is solid; 50 percent lets the image show through. Creating and Using Images in Articles: Before Publishing: Metadata, Rights Line, Size and Format
Open data portal
A government website where agencies post datasets for download, often as CSV files. Data Journalism and Basic Statistics: Finding the Data Before You Need It
Open question
A question that can't be answered yes or no, such as one starting with how, what or why. Basic Journalism: Interviewing and the Ground Rules
Open vowel
A vowel sung with the mouth wide, like the sounds in 'far', 'go' and 'day'. Easy to hold. Songwriting: Prosody: making words and music agree
Opinion article
A piece that openly argues a position, backed by facts, and is labeled as opinion. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Before You Type a Single Word
Opt-out
A request telling a company to remove your information or stop selling it. Digital Safety for Writers: Doxxing and Online Harassment
OSINT
Open-source intelligence: information gathered from public sources such as websites, feeds, records and posts. Basic Journalism: Verifying Claims, Photos and Video
Out-of-band verification
Checking a request through a different channel you already trust, like calling a saved number. Digital Safety for Writers: Phishing and Social Engineering
Outline
The skeleton of a piece: claim, sections in order, the evidence each one uses and the remedy. How to Write a Polemic: Worked Example: The 31-Second Vote
Overlay
Anything the app draws on top of your video, such as the username, caption, like button or audio label. Video and Reels for Social Media: Vertical framing and safe zones

P

p-value
The probability of data at least this extreme if a specified model, usually 'no effect,' were true. Data Journalism and Basic Statistics: Uncertainty: Samples, Margins of Error and Significance
Pacing
How fast information and pictures change in a video. Good pacing matches the speed of the story. Video and Reels for Social Media: Pacing and length by platform
Pamphlet
A short, cheaply printed argument sold or handed out on its own, the original home of the polemic. How to Write a Polemic: What a Polemic Is, and Where It Came From
Paraphrase
Someone's point in your own words, without quotation marks, still attributed to them. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Quotes, Numbers and Other Things Beginners Mangle
Restating what someone said in your own words, without quote marks, while keeping their meaning. How to Write an Article: Documents, Numbers and Quotes on the Page
Passkey
A sign-in credential based on FIDO standards that uses a key pair stored on your device instead of a typed secret. Digital Safety for Writers: Passwords, Password Managers and Passkeys
Passphrase
A password made of several random words, long enough to be strong and easy enough to type. Digital Safety for Writers: Passwords, Password Managers and Passkeys
Password manager
An app that creates, stores and fills a unique strong password for every account, locked by one master passphrase. Digital Safety for Writers: Passwords, Password Managers and Passkeys
Patch
A software update that fixes a security flaw or bug. Digital Safety for Writers: Device Security: Updates, Locks, Encryption and Travel
Peg
The current event or date that makes a story timely. Also called a news hook. Basic Journalism: What Makes Something News
People-search site
A website that sells or shows profiles with addresses, phone numbers and relatives for a name. Digital Safety for Writers: Doxxing and Online Harassment
Per capita
Per person. A total divided by the number of people. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Quotes, Numbers and Other Things Beginners Mangle
Per person: a total divided by the population. Lets you compare places of different sizes. How to Write an Article: Documents, Numbers and Quotes on the Page
Percent change
(New minus old) divided by old, times 100. Data Journalism and Basic Statistics: Spreadsheets From Zero
Percentage point
The plain difference between two percentages. Going from 10 percent to 12 percent is 2 percentage points, but a 20 percent increase. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Quotes, Numbers and Other Things Beginners Mangle
The arithmetic difference between two percentages. 4 percent to 6 percent is a 2 percentage point rise. How to Write an Article: Documents, Numbers and Quotes on the Page
The unit for the arithmetic difference between two percentages. Data Journalism and Basic Statistics: The Statistics That Matter in Local Stories
Perfect interval
The fourth, fifth and octave. They have only one common size and sound open and stable. Basic Music Theory: Intervals by Ear
Perfect rhyme
Same stressed vowel and same sounds after it, with a different consonant before: stone, bone. Songwriting: Rhyme types and rhyme schemes
Permit
Written permission from a government landowner to film on its property, usually needed for large crews, gear that blocks access, or exclusive use. Video Production: Planning a Shoot
Persuadable reader
The reader who has not decided yet and could be moved by a fair, well-evidenced case. How to Write a Polemic: Tone, Sarcasm, Satire and Ridicule
Phase
Where a wave is in its cycle at a given moment. Two copies out of step can reinforce or cancel. Sound Theory: Rooms, Reflections, Phase and Stereo
Phishing
A fake message that tries to get you to hand over a password, code, money or file, or to open malware. Digital Safety for Writers: Phishing and Social Engineering
Phon
The unit of loudness level. A tone at 40 phon sounds as loud as a 1 kHz tone at 40 dB SPL. Sound Theory: What Sound Is and How You Hear It
Photo illustration
An image built or altered to express an idea, labeled so readers do not take it as a documentary photo. Creating and Using Images in Articles: AI-Generated Images: Illustration, Never Evidence
Pickup
One or more weak syllables sung before the downbeat to lead into a line. Songwriting: Prosody: making words and music agree
Pivot table
A spreadsheet tool that groups rows by one or more categories and counts, sums or averages each group. Data Journalism and Basic Statistics: Pivot Tables: Answering Who, How Much and How Often
Placeholder
A bracketed note like [CHECK] or [QUOTE HERE] that marks something to fill in or verify after drafting. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Write the Ugly First Draft Already
Plosive
A burst of air from P, B and similar sounds that thumps the mic. Audio Editing and Production: Recording a Voice You Won't Have to Rescue
Point sentence
One sentence stating what the article says happened and why a reader should care. Sometimes called the focus statement. How to Write an Article: Find the Story in Your Notes
Polarity
Whether a signal is upright or flipped upside down. Inverting polarity on one of two identical signals cancels them. Sound Theory: Rooms, Reflections, Phase and Stereo
Polemic
A signed, openly one-sided argument that attacks a specific decision, policy or public figure and asks the reader to act. How to Write a Polemic: What a Polemic Is, and Where It Came From
Political file
The public record a station keeps of requests to buy political airtime, posted online and kept two years. Video and Radio Ad Development: Political and Issue Ad Rules
Presence
The range of roughly 2 to 5 kHz where consonants and clarity live. Sound Theory: Frequency and Tone: Naming the Bands
Roughly the 2 to 5 kHz range, where consonants and clarity live. Audio Editing and Production: EQ and Compression on a Voice
Press release
A statement written by an organization to promote itself or its position. A starting point at most. Basic Journalism: What Makes Something News
Pretexting
Inventing a believable story and role, such as a fellow reporter or IT support, to get information. Digital Safety for Writers: Phishing and Social Engineering
Primary record
An original government or institutional document: minutes, agendas, budgets, contracts, recordings, emails obtained by request. How to Write a Polemic: One Target, One Claim, and the Paper to Prove It
Primary source
The original record or the person who directly knows: the contract itself, the official who cast the vote. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Gathering Stuff: Notes, Documents and Quotes
The original record, recording, data set or firsthand account of an event. Basic Journalism: Primary Records and Finding the Original
PRO
Performing rights organization, such as BMI or ASCAP, which licenses public performances and pays songwriters. Songwriting: Copyright, registration and getting paid
Probability sample
A sample where every member of the population has a known chance of being chosen, the basis for a valid margin of error. Data Journalism and Basic Statistics: Uncertainty: Samples, Margins of Error and Significance
Problem-agitate-solve
A structure that names a problem, makes the listener feel it, then offers the solution. Video and Radio Ad Development: Structures for :15, :30 and :60 Spots
Production music
Music written and licensed specifically for use in ads, video and broadcast. Video and Radio Ad Development: Voices, Music Beds and Sound Design
Progression
A series of chords in order, usually repeating through a verse or chorus. Basic Music Theory: Common Progressions, Transposing and the Capo
Prosody
How well the words, the melody and the meaning fit each other. Songwriting: Prosody: making words and music agree
Protest song
A song written to push for change or to stand against something, meant to persuade or rally listeners. Songwriting: The protest song tradition and how it works on a listener
Provenance
Where an image came from and how it was made, traced back to its origin. Creating and Using Images in Articles: AI-Generated Images: Illustration, Never Evidence
Proximity effect
The bass boost a directional mic adds as the source moves closer. Audio Editing and Production: Recording a Voice You Won't Have to Rescue
Public domain
Works not protected by copyright, either because protection expired, was never available, or was given up. Creating and Using Images in Articles: Rights and Licensing: Whose Picture Is It?
Works no longer under copyright, free for anyone to use. Songwriting: Copyright, registration and getting paid
Public figure
A person with wide fame or power, or one who has stepped into a public controversy. Public officials are treated similarly. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Hitting Publish Without Hitting a Lawsuit
A person with general fame or power, or one who has stepped into a particular public controversy, who must prove actual malice to win a defamation case. Basic Journalism: Fairness, Corrections and Defamation Basics
A public official or someone who has gained wide fame or voluntarily stepped into a public controversy; must prove actual malice to win a defamation case about that role. How to Write a Polemic: Hard Commentary vs. Defamation
Public records request
A written request asking a government agency to let you see or copy records it holds; often called a FOIA request. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Finding Something Worth Writing About
Pull quote
A short quote lifted from the story and set large on its own card or graphic. Posts and Content for Social Media: One Article, a Week of Posts
Push
A chord that arrives slightly early, ahead of the beat. Shown with a small mark such as a caret or an arrow. Basic Music Theory: The Nashville Number System and Chord Charts
Push bombing
Flooding someone with sign-in approval prompts until they tap Approve by mistake or to make it stop. Digital Safety for Writers: Two-Factor Authentication and SIM-Swap Protection

Q

Quote-post
Sharing someone else's post with your own comment on top, which links back to the original. Posts and Content for Social Media: Rebutting a False Claim Without Spreading It

R

Radio cut
An edit of the audio only (sound bites and narration) that tells the story before pictures are added. Video Production: Editing on a Timeline
Ramp
The time a level change takes to happen, going in or coming back out. Audio Editing and Production: Music Beds and Ducking With Volume Pins
Randomized controlled trial
A study that assigns the treatment by chance, so confounders are spread evenly between groups. Data Journalism and Basic Statistics: Correlation, Causation and the Traps Between Them
Ransomware
Malware that encrypts your files and demands payment for the key. Digital Safety for Writers: Protecting Files: Backups, Encryption and Ransomware
Rate per 100,000
A count divided by population, multiplied by 100,000, so places of different sizes can be compared. Data Journalism and Basic Statistics: The Statistics That Matter in Local Stories
Ratio
How much a compressor reduces the level that goes over the threshold. At 3:1, 3 dB over becomes 1 dB over. Audio Editing and Production: EQ and Compression on a Voice
Raw file
The data exactly as the agency sent it, kept untouched. Data Journalism and Basic Statistics: Cleaning Data: The Unglamorous 80 Percent
Reach
The number of unique accounts that saw a post at least once. Posts and Content for Social Media: Reading the Numbers
Read rate
How many words per second the voice talent speaks. About 2 to 2.5 is a natural conversational pace. Video and Radio Ad Development: Structures for :15, :30 and :60 Spots
Read-aloud test
Reading your draft out loud to catch awkward sentences, missing words and bad rhythm. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Editing: Murdering Your Darlings
Reader Q&A
A section answering the practical questions ordinary readers are likely to ask about the story. How to Write an Article: The Publishing Package
Real dollars
Dollar amounts adjusted for inflation to a single year's prices, so amounts from different years can be compared. Unadjusted amounts are nominal dollars. How to Write an Article: Documents, Numbers and Quotes on the Page
Receipt
The proof inside a post: a document image, a number with its source, a direct quote from the record. Posts and Content for Social Media: Anatomy of a Post
Reckless disregard
Publishing while actually having serious doubts about whether the statement is true. How to Write a Polemic: Hard Commentary vs. Defamation
Record layout
A document listing each field in a database, its type and what its codes mean. Also called a data dictionary or codebook. Data Journalism and Basic Statistics: Finding the Data Before You Need It
Recovery key
A long code that can open an encrypted disk if you forget your password. Lose both and the data is gone. Digital Safety for Writers: Device Security: Updates, Locks, Encryption and Travel
Redaction
Blacking out exempt parts of a record so the rest can be released. Basic Journalism: Public Records Requests in Idaho
Reel
A short vertical video for Instagram, Facebook, TikTok or YouTube Shorts, usually a minute or less. Posts and Content for Social Media: One Article, a Week of Posts
Refrain
A line, often the title, that comes back at the same spot in every verse. Songwriting: Song forms, timing and where the title lives
Registered domain
The part of a web address someone actually bought, such as example.com, which controls every subdomain to its left. Digital Safety for Writers: Phishing and Social Engineering
Registrar
The company you pay for your domain name, which controls where the domain points. Digital Safety for Writers: Securing Your Site and Recovering From a Hack
Registrar lock
Status codes such as clientTransferProhibited that block transfers, updates or deletion of a domain without your action. Digital Safety for Writers: Securing Your Site and Recovering From a Hack
Registry lock
A stronger lock set at the registry level, which takes extra manual steps to remove. Digital Safety for Writers: Securing Your Site and Recovering From a Hack
Regression to the mean
The tendency of unusually high or low measurements to be followed by ones closer to average, with no intervention at all. Data Journalism and Basic Statistics: Correlation, Causation and the Traps Between Them
Relative minor
The minor key that shares all its notes with a major key. It starts on the sixth note of the major scale. Basic Music Theory: The Major Scale, Keys and Key Signatures
Relative pitch
The skill of naming a note by its distance from a note you already know. It can be learned by anyone with practice. Basic Music Theory: Intervals by Ear
Relative reference
A reference like D2 that shifts when the formula is copied to another cell. Data Journalism and Basic Statistics: Spreadsheets From Zero
Release form
A signed permission from a person (or property owner) allowing you to use their likeness or property in a video. Video Production: Planning a Shoot
Remedy
The specific action a polemic asks readers or officials to take, ideally with a date. How to Write a Polemic: Worked Example: The 31-Second Vote
The specific action a polemic asks readers or officials to take, with a date. Capstone: One Story, Every Format: The Polemic Version and the Infographic
Remote wipe
Erasing a lost device over the internet using a service like Find My or Find Hub. Digital Safety for Writers: Device Security: Updates, Locks, Encryption and Travel
Repair range
In SoundStudio, which frequencies of a click get rebuilt: Full range, Auto, Above cutoff only or Below cutoff only. Audio Editing and Production: Repairs: Clicks, Clipping and Plosives
Repurposing
Reworking one piece of reporting into several formats for different platforms and days. Posts and Content for Social Media: One Article, a Week of Posts
Resolution
The size of the picture in pixels, such as 1920x1080 (1080p) or 3840x2160 (4K). Video Production: Phone Camera Settings That Matter
Restore test
Actually recovering files from a backup to prove the backup works. Digital Safety for Writers: Protecting Files: Backups, Encryption and Ransomware
Retention
How much of a video viewers watch before they leave. Apps report it as a graph or percentage. Video and Reels for Social Media: Pacing and length by platform
Reverberation time (RT60)
How long sound in a room takes to fade by 60 dB after the source stops. Sound Theory: Rooms, Reflections, Phase and Stereo
Searching with an image instead of words to find where else it has appeared online. Basic Journalism: Verifying Claims, Photos and Video
Rhetorical hyperbole
Loose, exaggerated language no reasonable reader would take as a literal statement of fact. How to Write a Polemic: Hard Commentary vs. Defamation
Rhyme scheme
The pattern of which line endings rhyme, written with letters like ABAB. X marks a line that doesn't rhyme. Songwriting: Rhyme types and rhyme schemes
Ridicule
Mockery meant to make a person or idea look foolish. How to Write a Polemic: Tone, Sarcasm, Satire and Ridicule
Right of publicity
A state-law right to control commercial use of your name, face or voice. Video Production: Planning a Shoot
Right of reply
Giving people you write about a fair chance to respond before publication. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Hitting Publish Without Hitting a Lawsuit
Roman numerals
A way to name chords by their place in the key. Capitals for major (I, IV, V), lowercase for minor (ii, iii, vi). Basic Music Theory: Chords: Triads, Sevenths and the Chords in a Key
Room tone
The sound of a space when nobody is talking. Every room has one. Audio Editing and Production: Noise: Avoid It, Then Reduce It Carefully
A recording of a location's background sound with nobody talking, used to fill gaps in the edit. Video Production: Sound on Location
Room tone fill
Pasting a bit of recorded room tone into a gap so the background stays continuous. Audio Editing and Production: Editing Speech Without Making It Robotic
Root
The note a chord is named after and built up from. Basic Music Theory: Chords: Triads, Sevenths and the Chords in a Key
Rough cut
The first complete assembly of the story, in order, before fine trimming and polish. Video Production: Editing on a Timeline
Rubric
A scoring table that names the qualities being judged and describes what each score looks like. Capstone: One Story, Every Format: A Week of Posts, a Self-Review and a Portfolio Rubric
Rumble
Very low-frequency noise from traffic, footsteps, HVAC or handling, mostly under 80 Hz. Audio Editing and Production: Noise: Avoid It, Then Reduce It Carefully
Running time
The clock position where a row starts, used to check pacing on paper. Video and Radio Ad Development: Two-Column Scripts with Timing

S

Safe zone
The part of the frame that the app's buttons, captions and labels are unlikely to cover. Keep text and faces inside it. Video and Reels for Social Media: Vertical framing and safe zones
The middle area of a vertical frame where on-screen text will not be covered by the app's buttons, captions or username. Capstone: One Story, Every Format: A 30-Second Radio Spot and a 45-Second Reel
Safety number
A code in Signal that two people can compare to confirm no one is impersonating either of them. Digital Safety for Writers: Talking to Sources Safely
Sample
One measurement of the wave's height at one instant. Sound Theory: Digital Audio: Samples, Bits and Nyquist
The people or records actually measured, chosen to stand in for a larger population. Data Journalism and Basic Statistics: Uncertainty: Samples, Margins of Error and Significance
Sample rate
How many samples are taken each second, in hertz. 48,000 per second is 48 kHz. Sound Theory: Digital Audio: Samples, Bits and Nyquist
Sample rate conversion
Recalculating audio from one sample rate to another, for example 44.1 kHz to 48 kHz. Sound Theory: Digital Audio: Samples, Bits and Nyquist
Sarcasm
Saying the opposite of what you mean, with a tone that signals contempt. How to Write a Polemic: Tone, Sarcasm, Satire and Ridicule
Satire
An extended piece that uses exaggeration, irony or a deadpan persona to expose a real failing. How to Write a Polemic: Tone, Sarcasm, Satire and Ridicule
Say-see
The mistake of narration that just describes what the viewer is already seeing. Video and Radio Ad Development: Writing for the Ear and the Eye
Scale
A set of notes in order, starting and ending on the same note name. Basic Music Theory: The Major Scale, Keys and Key Signatures
Scheduler
A built-in platform feature or outside tool that publishes a post at a set time. Posts and Content for Social Media: A Content Calendar You Can Keep
Scratch audio
The camera's own sound, used only as a guide for syncing, not in the final mix. Video Production: Sound on Location
Screen reader
Software that reads a page aloud for blind and low-vision users. Creating and Using Images in Articles: Captions, Credits and Alt Text
Scroll-stopper
Any frame, line or sound that interrupts a viewer's thumb long enough for them to watch. Video and Reels for Social Media: The first two seconds
Sealed bid
A competitive bidding method where contractors submit secret bids that are opened together, and the contract goes to the lowest responsive bidder. Capstone: One Story, Every Format: From Records Request to News Article
Secondary source
Someone else's report or summary of a primary source, such as a news story. Basic Journalism: Primary Records and Finding the Original
SecureDrop
Open-source software news organizations run on their own servers so sources can submit documents through Tor. Digital Safety for Writers: Talking to Sources Safely
Security key
A small USB or NFC device that proves who you are using FIDO standards, and refuses to work on fake sites. Digital Safety for Writers: Two-Factor Authentication and SIM-Swap Protection
Sentence rhythm
The pattern of long and short sentences that makes prose easy or tiring to read. How to Write an Article: Edit Your Own Copy
Series
A set of related reels with a shared look and numbering, each built around one idea. Video and Reels for Social Media: From long video or article to reels, and out the door
Session
A signed-in state on a device. Signing out all sessions kicks out anyone using a stolen login. Digital Safety for Writers: Securing Your Site and Recovering From a Hack
SFTP
Secure File Transfer Protocol, which uploads files over an encrypted SSH connection. Digital Safety for Writers: Securing Your Site and Recovering From a Hack
SFX
Script shorthand for sound effects. Video and Radio Ad Development: Writing for the Ear and the Eye
Sharp and flat
A sharp (#) raises a note one half step. A flat (b) lowers it one half step. Basic Music Theory: Notes, Octaves, Half Steps and Whole Steps
Shot list
A written list of every shot you need, grouped by location, with a note on size and purpose. Video Production: Planning a Shoot
A numbered plan of every shot in a video with its length, picture, sound and on-screen text. Capstone: One Story, Every Format: A 30-Second Radio Spot and a 45-Second Reel
Shotgun mic
A long, directional microphone that picks up mostly what it points at and rejects some sound from the sides. Video Production: Sound on Location
Sibilance
Hissy energy from s, sh and t sounds, roughly 5 to 9 kHz. Sound Theory: Frequency and Tone: Naming the Bands
Sidecar (closed) captions
Captions in a separate file, such as SRT, that the player shows or hides. Video Production: Captions, Color Basics and Export
SIM swap
A fraud where a criminal gets your carrier to move your phone number to a SIM card they control. Digital Safety for Writers: Two-Factor Authentication and SIM-Swap Protection
Simpson's paradox
A pattern that appears in every subgroup but reverses when the groups are combined, because the groups differ in size or mix. Data Journalism and Basic Statistics: Correlation, Causation and the Traps Between Them
Single thought
The one idea an ad exists to plant, written as a short sentence before any script is drafted. Video and Radio Ad Development: One Ad, One Message
Slant rhyme
A near rhyme where the vowel or the ending only partly matches: home, alone, road. Songwriting: Rhyme types and rhyme schemes
Slash chord
A chord with a bass note other than its root, written chord/bass, such as 1/3 or G/B. Basic Music Theory: The Nashville Number System and Chord Charts
Slate
A card at the head of a spot file listing its title, advertiser, length, code and date. Video and Radio Ad Development: Delivering Spots to Stations and Platforms
Soft light
Light from a large source that makes gentle, gradual shadows. Video Production: Light on a Budget
SOT
Sound on tape: a person on camera speaking their own words, with their own audio. Video and Radio Ad Development: Two-Column Scripts with Timing
Sound bite
A short usable clip of a person speaking, chosen from a longer interview. Video Production: Editing on a Timeline
Sound recording
One specific recorded performance. Registered in the sound recording (SR) class. Songwriting: Copyright, registration and getting paid
Source line
Small text on a chart naming where the data came from. Creating and Using Images in Articles: Infographics and Charts That Read in Five Seconds
Source log
A running list of every fact you plan to use, with where it came from and when. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Gathering Stuff: Notes, Documents and Quotes
Spear phishing
Phishing written for one specific person, using details about their work or contacts. Digital Safety for Writers: Phishing and Social Engineering
Spec sheet
A station's or platform's written requirements for file format, length, loudness and labeling. Video and Radio Ad Development: Delivering Spots to Stations and Platforms
Spike Pen
A SoundStudio tool that fixes a single spike you click on. Audio Editing and Production: Repairs: Clicks, Clipping and Plosives
Split bar
A bar that holds more than one chord, usually shown by underlining the chords together. Basic Music Theory: The Nashville Number System and Chord Charts
Sponsor tag
The line at the end of a paid spot that names who paid for it, as broadcast rules require. Capstone: One Story, Every Format: A 30-Second Radio Spot and a 45-Second Reel
Sponsorship identification
The on-air statement of who paid for a broadcast, required by 47 CFR 73.1212. Video and Radio Ad Development: Political and Issue Ad Rules
Spot
A single commercial unit sold by length, written :15, :30 or :60. Video and Radio Ad Development: Structures for :15, :30 and :60 Spots
SRT
SubRip, a plain-text caption format: a number, a time range, the caption lines, a blank line. Video Production: Captions, Color Basics and Export
Stand by your ad
The common name for the federal rule that candidates personally approve their radio and TV ads on air. Video and Radio Ad Development: Political and Issue Ad Rules
Statistically significant
A result unlikely enough under a no-difference assumption that it passes a chosen threshold, often p below 0.05. It says nothing about size or importance. Data Journalism and Basic Statistics: Uncertainty: Samples, Margins of Error and Significance
Steelman
The strongest, fairest version of an argument you disagree with, stated so its supporters would recognize it. How to Write a Polemic: Answering the Other Side: Steelmanning and Interrogatories
Stem
One separated part of a mix, such as vocals only or drums only. Songwriting: Demo it, clean it, put the words on screen
Stock photo
A generic licensed image made for anyone to use, not taken for your story. Creating and Using Images in Articles: Images That Carry Information
Stock phrase
A ready-made phrase that could appear in any article on any topic, such as 'a pivotal moment.' How to Write an Article: Edit Your Own Copy
Stop consonant
A consonant made by stopping air then releasing it, like P, B, T, D, K and G. There is a tiny silence before it. Audio Editing and Production: Editing Speech Without Making It Robotic
Story
A specific thing that happened or is happening, with people, actions, stakes and a reason it matters now. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Finding Something Worth Writing About
Straw man
A weakened or distorted version of an opposing argument, set up so it is easy to knock down. How to Write a Polemic: Answering the Other Side: Steelmanning and Interrogatories
Stressed syllable
The part of a word you say louder or longer in normal speech, like the 'MOR' in 'tomorrow'. Songwriting: Prosody: making words and music agree
Stroke
An outline drawn around each letter so text stays readable over light and dark backgrounds. Video and Reels for Social Media: Captions burned in
Strophic
A form where every verse uses the same melody, with no separate chorus. Songwriting: Song forms, timing and where the title lives
Subhead
A short heading inside the article that breaks a long piece into sections. How to Write an Article: Headlines and Subheads
Super
Text superimposed on a video picture, such as a name, a date or a web address. Video and Radio Ad Development: Writing for the Ear and the Eye
Sync
Keeping the same files identical across devices, so a change or deletion in one place happens everywhere. Digital Safety for Writers: Protecting Files: Backups, Encryption and Ransomware
Sync clap
A single sharp clap at the start of a take, used to line up separately recorded sound and picture. Video Production: Sound on Location
Sync license
Permission to pair a musical composition with picture or build it into a recorded production such as an ad. Video and Radio Ad Development: Voices, Music Beds and Sound Design
Synthetic media
In Idaho law, realistic but false audio or video of a person's speech or conduct made with digital tools. Video and Radio Ad Development: Political and Issue Ad Rules
Images, video or audio made or substantially changed by AI or other software to show something that did not happen. Posts and Content for Social Media: Rebutting a False Claim Without Spreading It

T

Tag
The closing line of a spot that carries the action, the name and any required disclaimer. Video and Radio Ad Development: Structures for :15, :30 and :60 Spots
Target
The one decision, policy or public official acting in office that the polemic attacks. How to Write a Polemic: One Target, One Claim, and the Paper to Prove It
Target audience
The specific group, pictured as one person, whose mind or behavior the ad is trying to change. Video and Radio Ad Development: One Ad, One Message
Telling detail
A specific detail that implies a larger truth without stating it. Songwriting: Story verses that move
Tempo
How fast the beat goes, measured in beats per minute (BPM). Basic Music Theory: Rhythm, Meter, Tempo and Strumming
Text alternative
A written version of what a chart shows, with its key numbers, for readers who cannot see the image. Capstone: One Story, Every Format: The Polemic Version and the Infographic
Text hook
A short line of words on screen at the start of a reel that states the claim or conflict without needing sound. Video and Reels for Social Media: The first two seconds
Text-based PDF
A PDF whose characters are stored as text you can select and copy, as opposed to a scanned image of a page. Data Journalism and Basic Statistics: Cleaning Data: The Unglamorous 80 Percent
Theater of the mind
Radio's habit of letting sound and words build a picture inside the listener's head. Video and Radio Ad Development: Writing for the Ear and the Eye
Thread
A chain of connected posts, each replying to the one before, read top to bottom. Posts and Content for Social Media: One Article, a Week of Posts
Threat model
A simple map of what you need to protect, from whom, and how much effort protection is worth. Digital Safety for Writers: Threat Modeling in Plain Terms
Threshold
The level above which a compressor starts working. Audio Editing and Production: EQ and Compression on a Voice
Throat-clearing
Opening words that delay the point: background, scene setting, or generalities the reader didn't need. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: The Lede, or How Not to Lose the Reader by Sentence Two
Opening words that delay the point without adding anything, like background, the date of the meeting or the agenda. How to Write an Article: Ledes That Earn the Second Paragraph
Timbre
The tone color of a sound, set mostly by its harmonics and how they change over time. Sound Theory: What Sound Is and How You Hear It
Time signature
Two stacked numbers at the start of a song. In simple meters like 4/4 and 3/4, the top number is beats per bar. Basic Music Theory: Rhythm, Meter, Tempo and Strumming
Timed sprint
Writing without stopping for a set time, often 25 minutes, to get words down. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Write the Ugly First Draft Already
Timeline
The editing area where clips are placed in order on video and audio tracks over time. Video Production: Editing on a Timeline
Tonic
The home note of a key, numbered 1. Basic Music Theory: The Major Scale, Keys and Key Signatures
Topic
A general subject area, like 'water' or 'schools'. Not yet an article. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated: Finding Something Worth Writing About
Topical song
A song about a specific current event, often written fast and meant to be sung right away. Songwriting: The protest song tradition and how it works on a listener
Traffic
The station department that receives, schedules and airs spots. Video and Radio Ad Development: Delivering Spots to Stations and Platforms
Transpose
To move a whole song up or down to a new key, shifting every chord by the same amount. Basic Music Theory: Common Progressions, Transposing and the Capo
A sound or song clip that many people are using in an app at the same time, picked from the app's own library. Video and Reels for Social Media: Audio for reels
Triad
A three-note chord built from a root, a third and a fifth. Basic Music Theory: Chords: Triads, Sevenths and the Chords in a Key
Tritone
Six half steps, exactly half an octave. Tense and unstable. C up to F#. Basic Music Theory: Intervals by Ear
Troll
Someone posting to provoke a reaction rather than to discuss. Posts and Content for Social Media: Comments, Moderation and Community
True peak
The highest level of the audio signal including peaks between samples, measured in dBTP. Video and Radio Ad Development: Delivering Spots to Stations and Platforms
The highest level a waveform reaches, measured to catch peaks between samples. Keep it below about -1 dBTP. Video and Reels for Social Media: Audio for reels
True peak (dBTP)
The highest level of the reconstructed wave, including peaks that fall between samples, found by oversampling. Sound Theory: Decibels, Loudness and Delivery Targets
The highest point of the reconstructed waveform, including overshoots between samples. Audio Editing and Production: Loudness and Delivery
Truncated axis
A value axis that starts above zero, which exaggerates differences on bar charts. Data Journalism and Basic Statistics: Charts and Maps That Tell the Truth
Truncation
The point where a platform cuts off a post and shows 'more' or 'see more'. Posts and Content for Social Media: Anatomy of a Post
Truth sandwich
A way of correcting misinformation: state the fact, mention the false claim briefly, then restate the fact. Posts and Content for Social Media: Rebutting a False Claim Without Spreading It
Turn
The moment a song's meaning shifts, often in the last verse or the bridge. Songwriting: Story verses that move
Turnaround
The last bar or two of a section that leads back to the start, usually on the V chord. Basic Music Theory: Common Progressions, Transposing and the Capo
Two-factor authentication (2FA)
Signing in with something you know (a password) plus something you have or are, like a phone or key. Digital Safety for Writers: Two-Factor Authentication and SIM-Swap Protection

U

Usage
Where, how long and in what media a recorded voice or piece of music may be used. Video and Radio Ad Development: Voices, Music Beds and Sound Design
UTM parameters
Tags added to the end of a link so web analytics can tell which platform and post sent a visitor. Posts and Content for Social Media: Reading the Numbers

V

Vanity metric
A number that looks good but does not show progress toward your real goal. Posts and Content for Social Media: Reading the Numbers
Versioning
Keeping earlier copies of a file so you can go back to how it was before a change. Digital Safety for Writers: Protecting Files: Backups, Encryption and Ransomware
Views
The number of times a post appeared on screen, counting repeats. Meta's main metric since 2024. Posts and Content for Social Media: Reading the Numbers
VO
Voiceover: narration heard while the speaker is not on screen. Video and Radio Ad Development: Two-Column Scripts with Timing
Voice talent
A person hired to read copy for an ad, often paid a session fee plus usage. Video and Radio Ad Development: Voices, Music Beds and Sound Design
Volume envelope
The line that shows a track's level over time. Ducks bend it down; boosts bend it up. Audio Editing and Production: Music Beds and Ducking With Volume Pins
Volume Pin
In SoundStudio, a marked stretch of a track with its own level, ramps and curve. Audio Editing and Production: Music Beds and Ducking With Volume Pins

W

Weighted average
An average where each value counts in proportion to its size, such as students per school. Data Journalism and Basic Statistics: The Statistics That Matter in Local Stories
Weighted character count
A count where some characters, such as emoji or links, use more or less of the limit than one letter does. Posts and Content for Social Media: How the Platforms Differ
White balance
The camera setting that decides which color of light counts as neutral white. Video Production: Light on a Budget
Whole step
Two half steps. Two frets on a guitar. Also called a tone. Basic Music Theory: Notes, Octaves, Half Steps and Whole Steps
Wide shot
A line that sets place and time, like the opening shot of a film. Songwriting: Story verses that move
Work of the U.S. Government
A work made by a federal officer or employee as part of official duties. Not eligible for copyright under 17 U.S.C. 105. Creating and Using Images in Articles: Rights and Licensing: Whose Picture Is It?
Work tape
A rough recording, often one voice and one guitar, made so a song isn't forgotten and can be shared. Songwriting: Demo it, clean it, put the words on screen

Z

Zero crossing
A point where the waveform crosses the center line. Cuts there are less likely to click. Audio Editing and Production: Editing Speech Without Making It Robotic